I’m rather consistent in ripping my work-issued Blackberry, but I’m now changing my tone on the Waterloo, Ontario based company. There’s been a lot of talk about their new Tablet, the Playbook, set to be released this month. Since they are going to be using the Android platform on their Playbook, RIM is now a HUGE player in my eyes.
The Enterprise Landscape
I’ve only worked at two corporations in my life and both time I was issued a standard basic laptop that compared nothing to the personal Mac I had at home and eventually brought in everyday. Over the last few years, I’ve noticed that most everybody who has Blackberry has it because work gave it to them. Not for all, but for many Blackberry has become “the work phone”. They clearly have a strong relationship with Fortune 500 companies and are in great position to turn the Playbook into “the work tablet”. However, I’d like to take it a step further…the Playbook could be “the work computer”, period.
The Work Computer
I try very hard to make my iPad my only work device, it just isn’t there yet. I have a Zaggmate keyboard that is great for writing and taking notes. Picture this: the Playbook (or any tablet) has a magnetic cover like the iPad but when you turn it over it becomes a bluetooth keyboard (I know you if you have read this, product development guy at _____! :)). I’m sure you’ll be able to share your screen on the a larger monitor for yourself or for presentations. With everything moving to the cloud, any tablet should be powerful enough to handle day to day work processes. A tablet is ALL that most will need. Security is something that Blackberry sold well (not sure it’s justified), so they’ll continue to run on being “the most secure device”.
RIM is Positioned
With its relationship with enterprise companies, RIM’s Playbook is positioned to replace the Dells, HP and whatever basic standard PC that companies give out. I have not seen the Playbook yet, but I’m assuming I’m going to say it’s just not Apple. However, if most companies will be dishing them out as the standard “work computer”, I’d be happy with one.
Of course, I could be wrong, it could just the be the tablet that is “great for email”. 😉