Comments on: “Business Hours” on Twitter?

By: The Power Of 'Local Social' For Global Brands | Business Computing World

The Power Of 'Local Social' For Global Brands | Business Computing World — Thu, 17 Jun 2010 10:06:18 +0000

[...] around in my head for almost a week. Spurred on by a great notion about the ridiculousness of “business hours” on Twitter and other social media as put forth by Jive’s Mike Fraietta – and also based on a [...]

By: SSilver Freelance » Blog Archive » Twittering in the Material World

SSilver Freelance » Blog Archive » Twittering in the Material World — Thu, 17 Jun 2010 03:43:28 +0000

[...] Fraietta posted on June 09 about his view on Twitter “Business Hours”. Basically the McDonald’s corporate account had tweeted that they were signing off for the [...]

By: Mike Fraietta

Mike Fraietta — Wed, 16 Jun 2010 18:08:27 +0000

I love this paragraph:
“A big company doesn’t have that luxury though. Their customers ARE online all day and if they’re going to make that foray into social media then they had best realize that and respond accordingly.”

Thanks for commenting D. Much appreciated.

By: Mike Fraietta

Mike Fraietta — Wed, 16 Jun 2010 18:05:56 +0000

Good point. @mickydeeMike should certainly not have to be on 24/7 but @McDonalds should be covered no matter what time. Martin Schneider brought up a good point in a post that maybe social should be looked at locally. @IowaMcDonalds?

By: CRM Outsiders » Blog Archive » The Power of “Local Social” for Global Brands

Wed, 16 Jun 2010 16:14:28 +0000

[...] in my head for almost a week. Spurred on by a great notion about the ridiculousness of “business hours” on Twitter and other social media as put forth by Jive’s Mike Fraietta – and also [...]

By: Aimee Greeblemonkey

Aimee Greeblemonkey — Wed, 16 Jun 2010 00:57:58 +0000

I agree and disagree – the main account should never “sign off” – at least officially like that… but I could see individuals such as “@mickydeeMike” – (making that name up) who clearly has a schedule, and a life offline, and it makes sense to let people know he is offline. Such as the difference between the CBSNews account here and town and MistyMontano.

By: D

Fri, 11 Jun 2010 20:47:48 +0000

I think it would depend on the business. Some I could see posting their hours or just making it clear they’re a 1 person shop and not glued to their computer (or phone), others might not and just “be around” all day without really responding 24/7 with the knowledge that their customers and the type of people engaging with them are going to go offline and need to sleep too.

A big company doesn’t have that luxury though. Their customers ARE online all day and if they’re going to make that foray into social media then they had best realize that and respond accordingly.

At least in my opinion .

By: Mike Fraietta

Mike Fraietta — Thu, 10 Jun 2010 04:03:06 +0000

Thanks for the comment. Smaller companies definitely get a pass as that kind of investment may not be worth the time and effort. Maybe they could post their rough Twitter business hours though? Just a thought.

By: D

Thu, 10 Jun 2010 02:33:23 +0000

Total fail. It’s that corporate mentality of just moving into social media, where everything has set hours just like their normal corporate work days. A total lack of investment too! If much much smaller companies can be around 24/7 then a huge corporation can too. You’re either online to just blindly tweet without actually interacting or you’re online to interact and you should be around when your customers are. Sure, I’ll give a smaller company a pass, no one person can work 24/7 (and if they try…they’re insane and begging for burnout) and odds are they don’t have customers demanding it either. But have a million customers? Odds are they’re going to have questions all day long.